Phygital* Engagement - 7.1 million uniquely QR coded Key Fobs
BP Target Neutral Key Fob project for 2012 Olympic ticket holders based on the innovative use of QR codes.
All 1.3 million on-line ticket buyers received a panel of 6 key fobs to help reduce their Carbon footprint at the the Games.
Each key fob having a unique QR code to allow entry to both the BP section of the Olympic Park and to take part in the carbon offset world record campaign.
* bridging the Physical to the Digital
- providers of smart products & systems